a Kashmir-based cricket bat manufacturer called Alfa Sports & Co has sent a legal notice to Sony Entertainment Television, the broadcaster of Shark Tank India, and Tramboo Sports Pvt Ltd, a startup that pitched on the show. Alfa Sports claims that Tramboo Sports cofounders, Saad Tramboo and Hamad Tramboo, have made false and misleading statements on the show about their technology and competitive advantage in the bat manufacturing industry. Alfa Sports alleges that Tramboo Sports has been sourcing bats from them and other vendors in Kashmir, and has no exclusive or innovative capability to produce “lite willow” bats, as they claimed on the show. Alfa Sports seeks INR 500 crore in damages for the business loss, mental agony, and reputation damage caused by Tramboo Sports’ claims. Tramboo Sports had received an investment of INR 30 lakh for a 4% equity stake from two of the investors on Shark Tank India, Peyush Bansal and Aman Gupta. The Cricket Bat Manufacturers Association of Kashmir (CBMAK) has also expressed its support for Alfa Sports and demanded an apology from Sony and Tramboo Sports on national TV. This is a developing story and more details are awaited.

alfa sports –
It is a private company based in Kashmir that manufactures cricket bats and other sports equipment. According to some sources, Alfa Sports has been in the business since 1980 and has a turnover of around INR 15 crore per year. It is one of the leading cricket bat manufacturers in Kashmir, along with Kashmir Willow and BDM

Tramboo Sports Pvt Ltd-
Tramboo Sports Pvt Ltd is a startup that claims to produce high-quality cricket bats made from Kashmir Willow. The company was founded by two young entrepreneurs, Saad Tramboo and Hamad Tramboo, who pitched their idea on Shark Tank India, a reality TV show where aspiring entrepreneurs seek funding from investors. Tramboo Sports received an investment of INR 30 lakh for a 4% equity stake from two of the investors on the show, Peyush Bansal and Aman Gupta.

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